WAEC 2019 MARKETING FREE QUESTION AND ANSWER (EXPO)

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MARKETING OBJ:
1-10: DCAADBADCA
11-20: ADCABAACBB
21-30: BCCACCADAC
31-40: AACCBCACBC

Marketing Typed Answers

(1a)
(i)Color
(ii)Landscaping
(iii)Texture
(iv)Communication
(1b)
(i)Planning
(ii)Directing
(iii)Coordinating
(iv)Analysing past sales figures/trends to anticipate future product needs.
(v)Devising a merchandise plan using the above techniques.

(vi)Relaying the merchandise plan to the buyer who, in turn, can decide on what products, styles, colours etc

(2a)
(i)This era gave rise to marketing departments
(ii)The era gave rise to marketing companies.
(iii)It led the relationship marketing and social media
(iv)mobile marketing was introduced
(v)The use of technology in marketing
(2b)
(i)Marketing creates employment
(ii)Marketing creates utilities.
(iii)Increases awareness of goods and services
(iv)Increases sales of company

(v)Marketing Helps in Transfer, Exchange and Movement of Goods

(3ai)
product concept” is based upon the idea that customers prefer
products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use.
(3aii)
The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization’s products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success.
(3aiii)
Production Concept is a belief that states that the customers would always acquire products which are cheaper and more readily available (or widely available). The production concept advocates that more the products or
production, more would be the sales.
(3aiv)
The societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the well being of both the individual consumer and society

====================

5a Advertising is any communication, usually paid-for, specifically intended to inform and or influence one or more people.

5b
(1) direct mail
(2) newspapers and magazines
(3) radio advertising
(4) television advertising (5) film advertising
(6) outdoor advertising

5c

  1. It Is a Costly Function
    One strong objection to advertising is that it is a very costly function. Many studies have proved that the cost of ads exceeds that of sales by a small but significant percent. In theory, the high cost of advertising is covered by increased sales of the advertised product, but this usually is not the case.
    Advertising is an indirect cost which is added into distribution expenses. When expenses increase, the selling price of products does too. With large advertisers spending thousands of dollars a week solely on ads and marketing, advertising costs make up a significant part of the price of an advertised product. Thus, consumers have to pay higher prices for products.
    Advertising is an economic waste because unbalanced advertising causes certain goods to cost more than they should.
  2. Misleading Claims About Products
    Some advertisers cleverly create misleading impressions of their goods—they present a very rosy picture of their products with the object of increasing their sales. In reality, their item is of inferior quality
  3. Encouragement of Monopoly
    Advertisement restricts competition among products. Big industrialists and manufacturers can use advertising to increase their monopolistic control over the market against the public interest. Advertising increases awareness about a few products but causes all other options to be overlooked.
  4. Confusion About Characteristics of Products
    Many similar products are advertised on the market, but producers put great emphasis on minor differences in the formula, technique, or make of advertised goods. For example, there are many brands of shaving creams which perform the same function but are advertised as dramatically different products. Due to misinformation disseminated by advertising, it has become impossible for the average buyer to judge with any certainty the quality of the product they are buying.

===================

6a)

  1. Storage:
    This is the basic function of warehousing. Surplus commodities which are not needed immediately can be stored in warehouses. They can be supplied as and when needed by the customers.
  2. Price Stabilization:
    Warehouses play an important role in the process of price stabilization. It is achieved by the creation of time utility by warehousing. Fall in the prices of goods when their supply is in abundance and rise in their prices during the slack season are avoided.
  3. Risk bearing:
    When the goods are stored in warehouses they are exposed to many risks in the form of theft, deterioration, exploration, fire etc. Warehouses are constructed in such a way as to minimise these risks. Contract of bailment operates when the goods are stored in wave-houses.
  4. Financing:
    Loans can be raised from the warehouse keeper against the goods stored by the owner. Goods act as security for the warehouse keeper. Similarly, banks and other financial institutions also advance loans against warehouse receipts. In this manner, warehousing acts as a source of finance for the businessmen for meeting business operations.

6b(i) the 3 mood of transportation are

a. By land e.g car or lorries or train
b. By air, e.g airplane
c. By sea e.g ship and canoe

6Bii

  1. A waybill is a document issued by a
    carrier giving details and instructions relating to the shipment of a consignment of goods. Typically it will show the names of the
    consignor and consignee , the point of origin of the consignment, its destination, and route .

6bii
2
consignment note
A shipping agreement between the consignor of a shipment and the carrier of the shipment, which records the receipt of goods for shipment to a specified destination. The consignment note also specifies the
consignee of the shipment and the fee for shipment, but unlike a bill of lading, is not a document of title.

  1. A delivery note is a document sent with a shipment of goods that describes the goods and the quantities being delivered. A delivery note is crucial in the shipment of goods. It will list the products that are contained within the package. Delivery notes generally don’t include the prices of the goods being shipped.


2019 Waec Questions and Answers | 2019 Waec Expo Subscription

2019 Waec Questions and Answers | 2019 Waec Expo Subscription

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Waec 2019 May/June TimeTable Now Available


Monday, 8th April, 2019

Catering Craft Practice 2 (Essay)** – 9:30 a.m. – 10:20a.m.
Catering Craft Practice 1 (Objective)** – 10:20 a.m. – 11:00 a.m.
Marketing 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Marketing 1 (Objective)** – 11:30 a.m. – 12:20 p.m.
Salesmanship 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Salesmanship 1 (Objective)** – 11:30 a.m. – 12:20 p.m.



Tuesday, 9th April, 2019

Machine Woodworking 2 (Essay)** – 9:30 a.m. – 10:30 a.m.
Machine Woodworking 1 (Objective)** – 10:30 a.m. – 11:30 a.m.
Tourism 2 (Essay)** – 9:30 a.m. – 11:20 a.m.
Tourism 1 (Objective)** – 11:20 a.m. – 12:00 noon
Mining 2 (Essay)** – 9:30 a.m. – 11:35 a.m.
Mining 1 (Objective)** – 11:35 a.m. – 12:15 p.m.
Bookkeeping 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Bookkeeping 1 (Objective)** – 11:30 a.m. – 12:20 p.m.
Store Keeping 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Store Keeping 1 (Objective)** – 11:30 a.m. – 12:20 p.m.
Office Practice 2 (Essay)** – 2:00 p.m. – 4:10 p.m.
Office Practice 1 (Objective)** – 4:10 p.m. – 5:10 p.m.



Wednesday, 10th April, 2019

Catering Craft Practice 3 (Alternative to Practical Work)** – 9:30 a.m. – 10:10 a.m.
Insurance 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Insurance 1 (Objective)** – 11:30 a.m. – 12:20 p.m.



Thursday, 11th April, 2019

Animal Husbandry (Alternative B) 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Animal Husbandry (Alternative B) 1 (Objective)** – 11:30 a.m. – 12:10 p.m.
Store Management 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Store Management 1 (Objective)** – 11:30 a.m. – 12:30 p.m.



Monday, 15th April, 2019

Metalwork 3 (Practical) – 09:30 a.m. – 12:40 p.m. (1st Set)
Metalwork 3 (Practical) – 1:00 p.m. – 4:10 p.m. (2nd Set)
Home Management 3 (Practical) Planning Session – 12.00pm – 1.00pm
Foods and Nutrition 3 (Practical) Planning Session – 2.00pm – 3.00pm



Tuesday, 16th April, 2019 to Friday, 10th April, 2019

Arabic 3 (Oral)
French 3 (Oral)
Physical Education 3 (Performance Test)
Clothing and Textiles 3 (Practical)
Foods and Nutrition 3 (Practical)
Home Management 3 (Practical)
Music 3B (Performance Test)
Date and time for each paper will be arranged by the Council.



Tuesday, 16th April, 2019

Applied Electricity 3 (Practical) – 09:30 a.m. – 12:30 p.m. (1st Set)
Applied Electricity 3 (Practical) – 1:00 p.m. – 4:00 p.m. (2nd Set)
Basic Electricity 3 (Practical)** – 9:30 a.m. – 12:30 p.m. (1st Set)
Basic Electricity 3 (Practical)** – 1:00 p.m. – 4:00 p.m. (2nd Set)
Health Science 3 (Alternative to Practical Work) – 3.00pm – 4:45pm
Health Education 3 (Alternative to Practical Work)** – 3.00pm – 4:45pm



Wednesday, 17th April, 2019

Fisheries (Alternative B) 3 (Practical)** – 9:30 a.m. – 11:00 a.m. (1st Set)
Fisheries (Alternative B) 3 (Practical)** – 11:30 a.m. – 1:00 p.m. (2nd Set)
Physical Education 2 (Essay) – 02:00 p.m. – 03:20p.m
Physical Education 1 (Objective) – 03:20p.m – 04:10p.m
Building Construction 2 (Essay) – 3:00 p.m. – 4:00 p.m.
Building Construction 1 (Objective) – 4:00 p.m. – 4:45 p.m.



Thursday, 18th April, 2019

Clerical Office Duties 2 (Essay) – 09:30 a.m. – 11:40 a.m.
Clerical Office Duties 1 (Objective) – 11:40a.m. – 12:30 p.m
Woodwork 3 (Practical)** – 09:30am – 12:30am (1st Set)
Woodwork 3 (Practical)** – 1:00pm – 4:00pm (2nd Set)
Fisheries (Alternative B) 2 (Essay)** – 2:00 p.m. – 4:00 p.m.
Fisheries (Alternative B) 1 (Objective)** – 4:00 p.m. – 4:40 p.m.



Tuesday, 23rd April, 2019

Data Processing 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Data Processing 1 (Objective)** – 11:30 a.m. – 12:30 p.m


Wednesday, 24th April, 2019

Home Management 2 (Essay) – 9:30 a.m. – 10:30 a.m.
Home Management 1 (Objective) – 10:30 p.m. – 11:30 a.m.
Electronics 3 (Practical) – 09:30 a.m. – 12:30 p.m. (1st Set)
Electronics 3 (Practical) – 1:00 p.m. – 4:00 p.m. (2nd Set)
Geography 3(Practical and Physical Geography) – 2:00 p.m. – 3:50 p.m.



Thursday, 25th April, 2019

Metalwork 2 (Essay) – 09:30 a.m. – 11:00 a.m.
Metalwork 1 (Objective) – 11:00 a.m. – 12:00 noon
Electronics 2 (Essay) – 2:00 p.m. – 3:00 p.m.
Electronics 1 (Objective) – 3:00 p.m. – 4:00 p.m.



Friday, 26th April, 2019

Biology 2 (Essay) – 9:30 a.m. – 11:10 p.m.
Biology 1 (Objective) – 11:10 a.m. – 12:00 p.m.


Monday, 29th April, 2019

Hausa 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Hausa 1 (Objective)** – 11:30 a.m. – 12:30 p.m.
Igbo 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Igbo 1 (Objective)** – 11:30 a.m. – 12:30 p.m.
Yoruba 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Yoruba 1 (Objective)** – 11:30 a.m. – 12:30 p.m.
Computer Studies 2 (Essay)** – 3:00 p.m. – 4:00 p.m.
Computer Studies 1 (Objective)** – 4:00 p.m. – 5:00 p.m.



Tuesday, 30th April, 2019

Auto Mechanical Works 3 (Practical)** – 09:30 a.m. – 11:30 a.m. (1st Set)
Auto Mechanical Works 3 (Practical)** – 12:00 p.m. – 2:00
Woodwork 2 (Essay and Design) – 2:00 p.m. – 4:20 p.m.
Woodwork 1 (Objective) – 4:20 p.m. – 5:00 p.m.



Thursday 2nd May, 2019

Physics 3 (Practical) (Alternative A) – 09:30 a.m. – 12:15 p.m. (1st Set)
Physics 3 (Practical) (Alternative A) – 12:40 p.m – 3:25p.m. (2nd Set)
History 2 (Essay) – 2:00p.m. – 4:00 p.m.
History 1 (Objective) – 4:00 p.m. – 5:00 p.m.



Friday 3rd May, 2019

Literature-In-English 2 (Prose) – 9:30 a.m. – 10:45 a.m.
Literature-In-English 1 (Objective) – 10:45 a.m – 11:45 a.m


Monday 6th May, 2019

Chemistry 3 (Practical) (Alternative A) – 09:30 a.m. – 11:30 a.m. (1st Set)
Chemistry 3 (Practical) (Alternative A) – 12:00 noon – 2:00 p.m. (2nd Set)
Auto Mechanics 2 (Essay) – 2:30 p.m. – 4:00 p.m.
Auto Mechanics 1 (Objective) – 4:00 p.m. – 5:00 p.m.



Tuesday 7th May, 2019

Further Mathematics/Mathematics (Elective) 2 (Essay) – 30mins 09:30 a.m – 12:00 noon
Further Mathematics/Mathematics (Elective) 1 (Objective) – 30mins 3:30p.m – 5:00 p.m.


Wednesday 8th May, 2019

Physics 2 (Essay) – 09:30 a.m. – 11.00 a.m.
Physics 1 (Objective) – 11:00 a.m. – 12:15 p.m.
Visual Art 2 (Essay) – 2:00 p.m. – 4:00 p.m.
Visual Art 1 (Objective) – 4:00 p.m. – 4:50 p.m.



Thursday 9th May, 2019

English Language 2 (Essay) – 09:30 a.m. – 11:30 a.m.
English Language 1 (Objective) – 11:30 a.m. – 12:30 p.m.
English Language 3 (Oral)**/*** – 3:00 p.m. – 3:45 p.m.


Friday 10th May, 2019

Geography 2 (Essay) – 09:30a.m. – 11:30 a.m.
Geography 1 (Objective) – 11:30a.m. – 12:30 p.m.


Monday 13th May, 2019

Foods and Nutrition 2 (Essay) – 9:30a.m. – 10:45 a.m.
Foods and Nutrition 1 (Objective) – 10:45 a.m. – 11:45 a.m.
Financial Accounting 2 (Essay) – 09:30 a.m. – 12:00 noon
Financial Accounting 1 (Objective) – 12:00 noon – 1:00 p.m.
Health Science 2 (Essay) – 2:00p.m. – 3:30 p.m.
Health Science 1 (Objective) – 3:30p.m. – 4:30 p.m.
Health Education 2 (Essay) – 2:00p.m. – 3:30 p.m.
Health Education 1 (Objective) – 3:30p.m. – 4:30 p.m.



Tuesday 14th May, 2019

Physics 3 (Practical) (Alternative B) – 9:30 a.m. – 12:15 p.m. (1st Set)
Physics 3 (Practical) (Alternative B) – 12:40 p.m. – 3:25 p.m. (2nd Set)
Commerce 2 (Essay) – 2:00 p.m. – 4:00p.m
Commerce 1 (Objective) – 4:00 p.m – 4:50 p.m.



Wednesday 15th May, 2019

Biology 3 (Practical) (Alternative A) – 09:30 a.m. – 11:30a.m. (1st Set)
Biology 3 (Practical) (Alternative A) – 12:00 p.m – 2:00 p.m. (2nd Set)
Literature-In-English 3 (Drama & Poetry) – 2:00p.m. – 4:30 p.m.



Thursday 16th May, 2019

Mathematics 2 (Essay) – 09:30 a.m. – 12:00pm
Mathematics 1 (Objective) – 3:00 p.m – 4.30 p.m.


Friday 17th May, 2019

Economics 2 (Essay) – 09:30 a.m. – 11:30am
Economics 1 (Objective) – 11:30am – 12:30 p.m.
Applied Electricity 2 (Essay) – 3:00 p.m. – 4:00 p.m.
Applied Electricity 1 (Objective) – 4:00 p.m. – 5:00 p.m.
Basic Electricity 2 (Essay)** – 3:00 p.m. – 4:00 p.m.
Basic Electricity 1 (Objective)** – 4:00 p.m. – 5:00 p.m.



Monday 20th May, 2019

Christian Religious Studies 2 (Essay) – 09:30 a.m. – 11:30am
Christian Religious Studies 1 (Objective) – 11:30 a.m – 12:30 p.m.
Islamic Studies 2 (Essay) – 09:30 a.m. – 11:30am
Islamic Studies 1 (Objective) – 11:30 p.m – 12:20 p.m.
Chemistry 2 (Essay) – 2:00 p.m. – 4:00 p.m.
Chemistry 1 (Objective) – 4:00 p.m. – 5:00 p.m.



Tuesday 21st May, 2019

Government 2 (Essay) – 09:30 a.m. – 11:30am
Government 1 (Objective) – 11:30 a.m – 12:30 p.m.
Chemistry 3 (Practical) (Alternative B) – 9:30 a.m. – 11:30 a.m. (1st Set)
Chemistry 3 (Practical) (Alternative B) – 12:00 noon – 2:00 p.m. (2nd Set)
Visual Art 3A (Drawing) – 2:00 p.m. – 5:00 p.m.



Wednesday 22nd May, 2019

Civic Education 2 (Essay)** – 9:30 a.m. – 11:30 a.m.
Civic Education 1 (Objective)** – 11:30 a.m. – 12:30 p.m.


Thursday 23rd May, 2019

Business Management 2 (Essay) – 09:30 a.m. – 11:30 a.m.
Business Management 1 (Objective) – 11:30 a.m. – 12:30 p.m.
Computer Studies 3 (Practical)** – 9:30 a.m. – 11:30 a.m. (1st Set)
Computer Studies 3 (Practical)** – 12:00 noon – 2:00 p.m. (2nd Set)
Agricultural Science 2 (Essay) – 2:00 p.m. – 4:10 p.m.
Agricultural Science 1 (Objective) – 4:10 p.m. – 5:00 p.m.



Friday 24th May, 2019

Agricultural Science 3 (Practical) – 9:30 a.m. – 11:00 a.m. (1st Set)
Agricultural Science 3 (Practical) – 11:30 a.m. – 1:00 p.m. (2nd Set)
Building Construction 3 (Building Drawing and Essay) – 3:00 p.m. – 5:30 p.m.



Monday 27th May, 2019

Animal Husbandry (Alternative B) 3 (Practical)** – 9:30 a.m. – 11:00 a.m. (1st Set)
Animal Husbandry (Alternative B) 3 (Practical)** – 11:30 a.m. – 1:00 p.m. (2nd Set)


Tuesday 28th May, 2019

Technical Drawing 3 (Sketches, Building and Mechanical Drawing) – 9:30 a.m. – 12:15 p.m.
Technical Drawing 2 (Essay)** – 2:00p.m. – 3:45p.m.
Technical Drawing 1 (Objective)** – 3:45 p.m. – 4:45 p.m.



Thursday 30th May, 2019

Visual Art 3B (Creative Design) – 09:30 a.m. – 12:30 a.m.
Typewriting – 09:30 a.m. – 12:10 p.m. (1st Set)
Typewriting – 12:30 p.m. – 3:10 p.m. (2ndSet)
Arabic 2 (Essay) – 2:00 p.m. – 4:00 p.m
Arabic 1 (Objective) – 4:00 p.m. – 4:50 p.m.
Principles of Cost Accounting 2 (Essay) – 2:00 p.m. – 4:00 p.m.
Principles of Cost Accounting 1 (Objective) – 4:30 p.m. – 5:00 p.m.



Friday 31st May, 2019

French 2 (Essay) – 09:30 a.m. – 10:45 a.m.
French 1 (Objective) – 10:45 a.m. – 11:45 a.m.
Clothing and Textiles 2 (Essay) – 3:00 p.m. – 4:30 p.m.
Clothing and Textiles 1 (Objective) – 4:30 p.m. – 5:30 p.m.